I am looking to start a solo law practice either here or in Pennsylvania. If there's one thing I understand about business (because the practice of law is frankly less interesting to most folks), it's that marketing yourself is the only way to make a living for yourself. I don't care if you're a lawyer, an architect, or a day-laborer, if people don't know you're trying to make a living for yourself, they're not going to be able to bring business your way. And that means you're not getting paid.
Some people don't feel like it's worth it for them to commit to social networking (THE marketing expert Seth Godin, for example). Things like Facebook and Twitter aren't their bag for now. Maybe they're right. But other things might be worth it for them. For example, Seth's got a terrific blog, and it's really a daily must-read. If you can make a resource that's that valuable to your target audience, and you can do it on Facebook, Twitter, a blog, or wherever, you've got to do it.
I am far, far from figuring out what's good for my target audience. I suspect that down the line, those social networking sites will become a place where people go to find all kinds of professionals and services that nowadays they might Google for, or they might use the Yellow Pages for. I have no idea what's going to work, so I've got a little of everything going. Here's my Twitter site. You can find me under my name (Carl Archer) on Facebook. There's this blog.
If I ever tell you I have it figured out, I'm probably lying. But if I get any insight at all, I'll be certain to post it here.
My Blog List
About Me
- Carl Archer
- I am an elder law attorney with my own solo practice. I'm located in central New Jersey but I make house calls. I am in the business of setting the elderly and their caregivers at ease, by making sure they have high-quality health care they can afford, and governmental benefits they're entitled to.