Tuesday, June 2, 2009

Questions About Customer Service: How "Reachable" Should Your Lawyer Be?

The most successful lawyers, believe it or not, normally know a lot about good customer service. And yet even they disagree on a panoply of subjects. One of these being: how "reachable" do you need to be to your clients/colleagues? On one hand, obviously, clients want to know they can reach their lawyers; on the other, the lawyer wants to preserve the illusion that there is some kind of life outside the office. The question can take many forms:

1. Do you give your clients your cell phone number? Your home number? Your email?
2. Do you have an established timetable for returning phone calls and other contacts? Does that extend to weekends? Holidays? Vacations?
3. Do you meet with clients during evenings? Weekends? On short/no notice?
4. How hard is it for a person to walk into your office building and find you? Do they have to navigate a receptionist? And a secretary? And a paralegal?

What kind of impression do you want to give to your clients? Or your family?