Tuesday, July 21, 2009

Common Sense is Not So Common

Do you want to be a great tactical knowledge source for your clients? Great. All you have to do is just keep the goal in mind, and use some common sense. Easy.

As long as you know whose goals to remember, whose perspective the "common" sense comes from, and you don't let little things like your client's life, your other clients' lives, your co-workers' lives, the bottom line, or your own life get in the way of keeping this all very clear. Oh, and make sure you can evaluate and move on these things on a moment's notice.

Yeah, easy.