http://sethgodin.typepad.com/seths_blog/2009/09/win-the-fight-lose-the-customer.html
"The customer is always right" doesn't mean that they'd win in court or a debate. It means, "If you want the customer to remain a customer, you need to permit him to believe he's right."Or as Dale Carnegie said once (paraphrased), "Sure, I told him [in an argument]. But I never sold him anything."
You may realize you're right, but if you make that plainly clear to your customer, you can assure yourself of that customer going somewhere else. Especially when there's so much competition.
On an aside, the beauty of the Internet is that you can quote from a hundred different sources saying more or less the same thing, in slightly different ways. And here's the best part: it only takes a matter of moments to find all of those sources.
