Advertising

A quick story on advertising:

A friend of mine owns a vacuum store, and once advertised in a newspaper and was convinced he was not getting results. For the last few months of his advertising contract he changed his ad to show that he would give away a vacuum, for free, no strings attached, to the first person who appeared in his store with the ad. On the last day of the contract, someone showed up and offhandedly mentioned the ad.

For several months, nobody had even bothered to show up to claim a free vacuum. Try and learn from this example, and be careful where you advertise. Advertising is expensive and probably not worth it unless you know the audience you're looking for, and it matches the advertising.