I was going to title this post "Be a Champion," but I don't want to be confused with a Yankees fan. (Congrats on #27, by the way. We Mets fans are still waiting for #3.)
Confidence is a key attribute for raising business. You can network and speak all you want, and get your name out there any way you see fit- but if you sound like the 98-pound weakling doing it, you're not going to reap any benefits from all your work.
If you don't believe in your practice, there isn't any reason for anybody else to do so either. Make sure people know you believe and love what you're doing, and the rest will follow naturally.