Monday, April 19, 2010

Crazy Ideas Might Just Grow Your Business

Over the weekend, I got a newsletter from an animal shelter. The newsletter had a 250 word article about the importance of a Last Will and Testament.

My reaction: why didn't I think of that?

It seems obvious that you wouldn't approach a pet shelter with an idea about wills. That's why my name isn't associated with that article. The idea might be crazy, or stupid, but then again it might just work because you haven't considered every side of the issue.