"Should Lawyers Use:" Thoughts on Marketing, Advertising, and Business Development

In some ways, the legal industry isn't a whole lot different from any other industry, in that there are literally hundreds of ways you can utilize your dollars when trying to get your name out. Spending wisely on advertising, marketing, and business development can give you a substantial leg up on the competition, but it takes more than sheer financial wherewithal. The best marketers are shameless and relentless self-promoters, and offer a service that is helpful on its face to the target audience. Their audience knows (or they are educated to understand) immediately why the service makes sense for them.

The next two weeks or so will cover different ways that a lawyer, or most any small business, might go about broadening its exposure to the outside world, and bringing in clients.