Universal Truth #4: Law, like [Insert Profession], is an Industry

I know that lawyers love to talk about the state of the "legal profession" or, heaven forbid, "the practice of law." Let's all roll our eyes in unison.

It is in the best interest of lawyers to talk up the legal industry. If people think they are getting access to the elite practitioners of some ancient and well-guarded secret art, they're apt to pay more for it. However, there are just too many lawyers out there nowadays to keep up that façade. The law is an industry, and the sooner lawyers treat it as such, the better off they're going to be.

You cannot reasonably expect to make a living anymore by holing yourself up in some ivory tower and waiting for people to come to you on bended knee. That goes for any profession. You have to impress people, make them remember you, and keep raising your profile.